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Dictionary of Vocational Psychology
Associative learning experiences
An important construct in Mitchell and Krumboltz's (1996) learning theory of career choice and counseling, associative learning experiences involve the association of a previously affectively neutral stimulus or event with one laden with affect. Associative learning experiences may arise from either vicarious (indirect) experience or direct experience. Contrasted with instrumental learning experiences. Associative learning experiences help to account for why individuals come to feel positively or negatively toward occupations or work-related activities.
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Updated April 27, 2002
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